Cookie Dough Love Portfolio
Cookie Dough Love is a small cookie dough business founded in Charleston, SC. I had the opportunity to become Cookie Dough Love's first marketing intern in November 2020. The opportunity excited me because there was a lot of room for growth and to grow the brand. As a marketing intern, I run and manage social media accounts, photograph products and create engaging marketing content, and strategically plan marketing content to facilitate brand growth.
Social Media Marketing
My main goal when taking over social media marketing was to give the content a cohesive feel through developing a brand image, brand personality, and creating professional-level content. To do so I have focused on the following when creating content:
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Color schemes
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Keeping text styles consistent and readable
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Visually appealing product photography
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Seasonal promotions
Before
After
Non-seasonal
Content
Non-seasonal content is brand and product-focused. The color scheme consists of the brand colors of various shades of blue, white, and orange. The content reflects the playful and fun brand personality.
I photographed and created these graphics for social media using a combination of Adobe Photoshop and Canva. The color scheme was centered around pinks and reds. The content focused on love and gifts to give your loved ones.
Valentine's Day
Content Creation
Christmas
Content Creation
I used photographs given to me to create these graphics for social media using a combination of Adobe Photoshop and Canva. The color scheme consisted of lots of reds and greens. The content was centered around holiday gifts and holiday promotions.